SO WHY IS IT
SO DAMN HARD
TO WRITE YOUR
SALES PAGE?

First things first, let me just say that I’d wager money on the fact that you’re a whole lot better at writing than you think (and we’ll delve into how to shift your creative mindset in Lesson 1).

But the second answer – the proper answer – is no, you don’t.

Writing ability is not like height or hair colour – a fixed quantity, determined at birth, that you have zero control over.

The truth is, writing is a skill that you can improve, just like any other. It’s like swimming or playing badminton or learning how to use the Facebook Power Editor (which I still haven’t done, and which still makes me want to poke myself in the eyeball with a bicycle spoke!).

And – if I may be so bold – if you’re worried that you’re not a ‘good’ writer, and you’ve been wanting to improve, this program is exactly the type of work you should be doing to improve your skills.

Because I believe that copywriting is one of – if not the – most important tool a business owner can have in their arsenal. It’s a skill that can make a massive impact in your business over the long-term. And it’s worth your while to take the time (and make the effort) to get good at it.

Now some people might say that I’m biased – being a copywriter and all – but that’s only because I am!

Rest assured though, there’s a very good reason for my blatant bias: I’ve seen firsthand the incredible shifts that happen when business owners make their copywriting skills a priority.

In fact, every big-timer I’ve ever worked with has this feature in common: even if they’ve gone on to outsource their writing, they know how to write a kick-ass piece of copy themselves.

Well technically, yes – we’ve all seen Mad Men! (And if you haven’t, you’re missing out on a great show… not to mention Jon Hamm!).

But this program is absolutely not about teaching you manipulation techniques or old-school (read: sleazy) sales tactics.

Copywriting isn’t everything. It’s definitely not a ‘get rich quick’ formula (you can’t put lipstick on a porcupine and expect to pass it off as a princess), and the best copywriter in the world can’t help you if you’re trying to sell something that people don’t want.
So an important precursor to this type of authentic, heartfelt copywriting is starting with a product or service that you’re proud of and that you believe in.

Yep, you can. But hiring a pro is expensive, and it takes time (I’m consistently booked out at least six months in advance).

On top of that, getting outside help isn’t always a foolproof method (hunt around and you’ll find many a hack copywriter shilling their wares on the interwebs – and charging big bucks for the privilege).

So learning how to write good copy for yourself is an essential tool for anyone with an online presence – even if you intend to get ‘big’ enough and successful enough that you can outsource it in the future.

And I’ll say it again: with every single big, massive, had-to-sign-a-non- disclosure-agreement client I’ve ever worked with, there’s been one common thread that unites them all: they can all write kick-ass copy. For some of them, it came naturally; for most of them, it was something they deliberately set out to learn and master… but ALL of them recognised the power of connecting with their tribe through skilful, soulful copy.

No. This is not a fill-in-the-blanks, colour-by-numbers approach.

I *hate* seeing samey-same copycat copy plastered all over the interwebs (and I’ve had plenty of my own writing ripped off by other people). So rest assured, I have zero interest in putting a product out into the world that could possibly contribute to this problem.

So behind these digital doors, you will find: checklists, examples, descriptions, formats, layouts, blueprints, and some carefully selected templates…

But more than that, you will find the SKILLS and the CONFIDENCE to take all these principles and best-practice strategies and apply them to any sales page you need to write for any product, ev-uh.

Think of it as me helping you build the best dang diving board in the Universe. (Go with me here!) I’ll guide you to select your materials, lay the foundations, build the ladder, assemble the platform, bolt it all together, and make sure everything is rock-solid and ready to…well, rock.

But where you put your diving board?

Which pool you dive into?

What type of dive you do – Swan? Double-pike? Back ¾ twist?

And – most importantly – how high you soar?

That’s all completely up to you.

Basically, if you’re trying to sell anything online – from $5 napkins on Etsy to $15,000 mastermind groups – this program will help you get better at writing words which make sales.

The principles and techniques you’ll find here aren’t industry specific, so whether you’re peddling xylophone lessons or zebra-patterned cushions, the stuff you’ll learn will still apply.

(Also: the 30-day money-back guarantee means that you can purchase and check out the program with no risk.)

Heck yes!

Using story and soul is really about creating an emotional connection with your readers while sounding like yourself – two things that are majorly important in your sales copy, even if you sell something as straightforward and ‘sterile’ as SEO or accounting services.

So let it be said: you don’t have to be a ‘purveyor of woo’ to have a heartfelt sales page.

In fact, if your industry doesn’t usually bother with emotional appeal, it means you’re going to have quite the advantage over your competitors when you do.

Once your payment has been processed (which can take up to 15 minutes) an email will land in your inbox with your login details for the membership site. You can then dive into the materials at your leisure. You can also expect to hear from me once a week for the next four weeks – just to give you some extra insights (and some rah-rah cheerleading) on your writing journey.

Didn’t receive your intro email? Having tech issues? Got a question I haven’t answered here? No worries.

Simply contact me or my team at HeyThere (at) HelloWordsmith (dot) com and we’ll get back to you as soon as possible (usually within one business day, if not faster).

Well, the program itself should take you about 7 hours to go through – including all the exercises. But the actual final writing of your sales page? Well, that depends significantly on the length of your page, the type of product you’re selling, and your own writing style.

The truth is, the creative process takes time, and the best writing does too. My goal is not to rush you through the steps just to get sentences on the screen; I want to instil in you a deep understanding of the STRATEGY behind each different component, so that you can take this knowledge and apply it to ALL of your copywriting in the future.

Because it’s about helping you make more sales for everything you ever decide to sell – now and in the future.

Because you’ll have forever-access to all my insider secrets, creative methods and sales copy strategies, for a fraction of the cost that it takes to work with me one on one.

And because knowing how to write smart, soulful sales copy is the skill that keeps on giving – meaning, this product will pay for itself over and over (and over) again.