If you guessed ‘list size’, you’d be wrong.
If you guessed ‘how much money you can throw at Facebook ads’, you’d be wrong.
And if you guessed…
… how many webinars you run.
… how fancy your funnel is.
… or how much cash you dropped on business coaches, masterminds, and flashy international conferences...
you’d still be oh so wrong.
Because, sure — all these tactics have their place. But they’re only a fraction of the puzzle.
And the thing is, no matter which ones you choose, or how you piece them together, they’re all leading to the same critical bottleneck...
And if you don’t get that one bottleneck right? The one piece of the puzzle you simply can’t avoid, no matter what other tactics you use?
Then it doesn’t matter how great your product is, or how killer your software set-up, or how great your facebook retargeting is… the simple truth is you will Not. Make. Sales.
So what is this mission-critical bottleneck?
What is this single most important puzzle piece, that basically renders everything else null-and-void if it’s not right?
Your sales page.
When it comes down to it, your sales page is the thing — the ONLY thing — that can nudge your readers to take that all-important final step of pressing the ‘buy now’ button and punching in their credit card details.
Because while your business coach might give the best advice in the world, your Facebook ninja might drop pixels in all the right places, and your funnel may have the fanciest evergreen software that money can buy…
All roads lead to Rome.
And when you’re trying to earn money online and make a profit…
… Rome is your sales page.
Of course, writing sales pages sucks...
... At least, it has whenever you’ve tried it in the past.
You start with the best of intentions, a full cup of coffee, and your favourite “I’m gonna get shit done” spotify playlist pulsing through your headphones.
You settle into your chair, open up a blank document, stare at the expanse of empty white screen in front of you… and promptly remember how freaking daunting it is to write copy from scratch.
… Where should you start?
… What should you talk about?
… How do you sell without sounding like a sleazebag?
… How do you actually, like, convince people to buy from you?
… And for the love of all that is holy, how long should it be?!
It’s enough to send you straight for the bottle. (Sav blanc or kombucha, take your pick.)
Then to the couch. (Because surely a few hours of Netflix will inspire you… right?)
And when you FINALLY stop procrastinating and make it back to your laptop, and FINALLY force some words out of your brain and onto the page, it feels like wringing blood from a stone. Or squeezing juice from a turnip.
You experience a fleeting sense of achievement when you eventually complete your first full paragraph, but it fades faster than a snowflake in a frying pan when you read back what you’ve written…
… why does it sound like you’ve got a stick up your butt?
… why does it all seem so salesy?
… and why — when you believe in what you do, have worked so hard for it, and KNOW how much it can help people — is it so damn difficult to actually put. it. into. words?
With time — and motivation — slipping away, there’s only one option left: hire someone to write it for you.
An hour of googling reveals what you suspected all along: that the good copywriters — the ones who seem to actually know what they’re talking about and have the testimonials to prove it — are way out of your budget...
… while the ones you can afford give you the sneaking suspicion that they just slapped “copywriter” on their Linkedin profile after their previous business model didn’t pan out.
When you finally laser in on someone who looks sort-of within your budget (if you go easy on the VA this month), whose writing you like, and who has solid testimonials — aka a unicorn — you shoot them an email to book in your project and lock that shit down...
… only to receive a reply that makes your stomach sink — Yes, they can write you a sales page...
… but not for 6 months.
All in all, you feel crushed.
So you do the only thing you can think of — push back your launch dates.
Explain to your mastermind group that you need more time to “refine your strategy”.
And slide into a state of entrepreneurial defeat, where you doubt everything about your entire business and start believing that maybe you’re “just not the type of person” who can be successful at this whole online business thing.
...That is, until one day you stumble across some new “must-have” internet tactic, get lost in a rabbit hole of breathless articles, and get all excited about the “magical” results it’s sure to bring... and the journey starts all over again.
Want to opt-out of the cycle?
5 Chronic Myths That Stop People From Focusing on Their Sales Page
… even though it’s literally the ONLY indispensable,
can’t-avoid-it piece of the “Let’s make money online” puzzle
“Jess is a super-talent and a TOTAL pro.”
"The way she effortlessly weaves words is cause for celebration alone, but to have someone give you that kind of electric clarity around your offers? Priceless. Overwhelmed with gratitude for this lady’s phenomenal skills. Get her on your team!”
- RACHEL MACDONALD
If you’ve made it this far...
... and you're still reading (thank you!)...
You clearly GET that your sales page is the critical bottleneck
that all readers have to pass through before they become paying customers.
So I’ll stop banging on about how crucial they are 😉
Instead, let me go ahead and tell you the good news:
Writing Your Own Highly Profitable Sales Page
— one that lights up your PayPal or Samcart
dashboard with floods of new purchases —
Is Easier Than You Think...
Because when you’ve got a proven system to follow — like the 6-Figure Sales Page Framework I’m about to share with you — you eliminate all the guessing and stressing from the copywriting process and can jump straight to deploying the techniques and structures that actually convert.
This means you can:
- Stop leaving money on the table and start writing in a way that makes people want to hear from you and — even more powerfully — want to buy from you.
- Take whatever it is you’re ALREADY selling, change nothing except the words you use, and generate more income from it.
- Amplify the profit potential of every single offer you ever make to your tribe from here on out.
- Write copy in a genuine, soulful way — without sounding like a used car salesman.
- Take control of your own results by getting your copywriting DONE (rather than coming up with creative excuses about why you can’t launch yet, or postponing every launch for 6 months until your writer of choice is free).
- Put in a little effort now, then sit back and reap the rewards way into the future. Because that’s how copywriting works: one well-written sales page can make you money for YEARS to come.
It’s all completely achievable and within reach, no matter what your level of writing experience or how many times you’ve been defeated by the blank page.
And to get these kinds of outcomes, you don’t need to sound like a Stage 5 Sleazeball (thank f#ck) or study conversion techniques for years on end...
All you do need is a step-by-step system that breaks down the process …
One that’s been proven to work repeatedly — for multiple people across multiple industries…
One that channels the most effective strategies from behavioural psychology and the science of human decision-making into an easy-to-follow approach that allows you to reap all the benefits of these techniques without getting stuck in the weeds...
And one that you’ll want to raise a glass to, the very next time you launch a product or service and are sitting there watching those Paypal notifications light up your phone.
If all that sounds like your packet of potato chips, then I couldn’t be more excited to introduce you to my signature sales page writing system…
The proven, step-by-step system for writing highly profitable sales pages that turn readers into buyers, ramp up your profits, and generate income on auto-pilot…
I’ve spent the past 6 years writing conversion copy for online entrepreneurs, and refining my signature sales page framework…
FOR MULTIPLE CLIENTS...
ACROSS MULTIPLE INDUSTRIES...
... HELPING THEM ACHIEVE HUGELY SUCCESSFUL LAUNCHES.
The end result is the Six Figure Sales Page Framework — an easy-to-follow roadmap for writing high impact sales pages that convert even the most jaded readers into paying customers.
It doesn’t matter what you’re selling or what level of writing experience you have — everyone from coaches to course creators, complete newbies to expert copywriters can use this system to write sales pages that convert like crazy and power up your launches… and all while still sounding like you.
“I had my best ever launch."
"I had only ever heard good reports about Jess's work. And now I know why. I hope I am NEVER without her. The work was exceptional. She got my voice, my community and was able to communicate the value of what I do WAY BETTER than I ever have. I had my best launch after over three years in online business and I credit much of that to Jess.
I feel like so much more is possible for my business now I have an expert copywriter, who is a total pleasure to work with, on the team. Thank you, Jess x"
- LISA CORDUFF
‘NEVER GET COPY OVERWHELM AGAIN'
You can spot the people suffering from Copy Overwhelm a mile away…
A to-do list filled with writing tasks that never get done, launch dates that are always getting pushed back, hours wasted on Instagram and Facebook rather than having to face the blank page, and a PayPal dashboard that stubbornly refuses to light up (even though their program deserves to sell like whoa).
I think you’ll agree, it’s not a fun place to be!
So to help you confidently avoid these common ‘symptoms’ and get your copywriting DONE (rather than coming up with creative excuses about why you can’t launch yet, or spending so much time on social media that Zuckerberg busts out a happy dance), I’ve assembled a vault of tools to keep you on track and motivated throughout the process.
These are the ‘secret weapons’ that help me write my heart out, day after day, for my big-time clients… even on those days when I’m “not in the mood” or “not feeling it”.
Eliminate motivation slumps with:
- 12 Creative Hacks to Get Unstuck — The genius hacks I’ve earned from 6 years of writing copy every single day (no matter what my mood or energy levels), that have helped me pump out 6-figure sales pages… even on days I felt like crap.
- “How the heck do I actually do this?” Let me walk you through my exact writing process, so you can see the A-Z of a sales page come to life (complete with when I take breaks to maximise creativity, and how I put my brain into ‘problem solving’ mode even when I’m not at my desk).
- The Copywriting and Tech Tools I swear by. Don’t waste time searching and testing stuff, or reading 15 different message boards for reviews. Just piggyback off my hard-won research from my own business and the many 6-figure campaigns I’ve been in the trenches on.
- The Visual Motivation Kit — Print out these stunning physical keepsakes to keep you in the zone and remind you of your goals
- The Inspiration Vault: Take your journey to the next level with these 20 powerful resources to fire up your copywriting, marketing and creativity. (Yep, this is professionally sanctioned procrastination that will ACTUALLY fill your creative tank and skill you up for better writing and business-ing).
- My 3 Curated Spotify Playlists for Maximum Productivity, each engineered for a specific writing mindset (backed by science, press play for an instant mood shift).
“I used to dread writing copy... not anymore."
"Before signing up for Write Your Own Sales Page, I dreaded writing copy. All of my years of academic writing made my writing feel dry. And I was terrified of sounding too "salesy"! I really didn't think that I could write good copy and I avoided it!
Jess's course has tons of highly practical and actionable information that has helped me find my own voice, use story to connect with my potential clients and have a little bit of fun while doing it! 🙂 Thanks, Jess."
- KARENA LINDELL
Join Now and Take Control of Your Sales
- x 6 payments, cashflow friendly
PAY UP FRONT
- Avoid recurring paymentsand save $97
The 30-Day “Set Yourself Up For Sales”Risk-Free Guarantee
If you’re still not sure about joining up…
I want to give you a chance to try out the program properly, without any risk.
That way, you can see for yourself how easy it is to use this framework to write sales pages that sound like you, that speak straight to your readers’ deepest desires, and that compel them to take action and punch in their credit card details.
That’s why I offer this guarantee: sign up now and take 30 full days to test drive the content.
If you implement the first two lessons and still feel like you haven’t gotten deep insight into your customers and haven’t uncovered powerful language to slide straight into your sales page…
… I'll give you a full refund straight away – no questions asked and no hard feelings. I'll even cop the processing fees.
Simply send an email to my assistant, Holly at firstname.lastname@example.org within 30 days of your purchase – making sure to include the completed exercises for Lesson 2 (so that we know you gave it a go, and weren’t just kicking the tyres) – and we’ll refund you the full purchase price straight away.
That’s how confident we are that this approach to copywriting works, and that it’ll have you writing highly compelling sales pages in short order, minus any ‘guessing and stressing’.
“Why should I learn from you?”
Hey! Jess Larsen here.
When I’m not eating Mexican food or
pestering impressing my husband, Adam, with my interpretive dance moves, you’ll find me bunkered down with an extra hot skim latte writing conversion copy.
I’ve written the sales pages for more than a dozen 6 figure product launches.
My portfolio is filled with work for some of the online rockstars you look up to...
People like: Melissa Ambrosini, Rachel MacDonald, Tara Bliss, Lisa Corduff, Nick Broadhurst, Kate Byrne, Louise Glendon and more.
When I first started in the game, everywhere I looked, all I found was sales pages that were extremely… well, “salesy”.
They felt gross. Slimy. Like you needed to hose yourself down after reading one.
And I knew from the start that I’d rather go back to my corporate cubicle with my tail between my legs than spend my career writing that way.
That’s why I developed the 6-figure Sales Page Framework — a writing method that takes the latest ‘what’s-working-now’ principles of customer psychology and human decision-making...
And blends them with storytelling, intuitive sequencing and natural language patterns to create highly compelling sales pages that turn readers into buyers without the slightest hint of sleaze, slime, or ‘you want steak knives with that?’.
I designed this framework so that it’s usable and intuitive for both copywriters and non-writers alike, and I’ve used it to write 6-figure sales pages in industries as diverse as business training, photography, health, mindset, marketing and spirituality.
Which means that no matter what your business, and no matter how much or how little writing you’ve done in the past, you can use the 6-figure Sales Page Framework to connect deeper with your audience, and get them to say a genuine, full body heck yes to pressing your ‘buy now’ button and making things official with you...
… with having to sell your soul, hose yourself down, or throw in a set of steak knives.
(Cheers to that.)
Here’s What People Have to Say About My Signature Sales Page Method…
“The response from my clients has been out of this world.”
“Jess Larsen’s work blew my mind. She got my voice, nailed the copy and had me giggling at my own sales pages. The response from my clients has been OUT OF THIS WORLD. Working with Jess was one of the best investments I EVER have made for my business and I am deliriously happy with her work. Get Jess’ words for your business if you are ready for your sales to go BOOM!”
Ellissa Jayne | EllissaJayne.com
“Jess truly is the best in the business!”
“Jess is an absolute genius at crafting copy that converts. Her work is of a meticulously high standard, on brand and so readable. A total professional and a delight to work with, having Jess write my sales copy has been one of the best investments I've ever made in my business. I want to scream from the rooftop how amazing Jess is but at the same time keep quiet so she always has some availability for my projects. Jess truly is THE BEST in the business!”
Laura Trotta | LauraTrotta.com
“This is strategic copywriting, aligned with my style.”
“What I love about Jess is her strategic mind and how she clearly thinks through the best way to position her clients and communicate to their ideal customer. Jess is not just a copywriter – she is a strategic partner.
Working with Jess is always an absolute delight, her writing is exquisite and always feels totally on brand, authentic and in alignment with my personality and style.”
Kathryn Hocking | KathrynHocking.com
“Jess has single handedly changed the way I write.”
“Jess is THE communication expert (and I don’t throw that word around willy nilly). You need her on your team. She has single handedly changed the way I write, the way I see myself and the way I deliver my message to my peeps – effectively handing me the keys to making money online and becoming the business woman I’ve been working my ass to be. Beyond her crazy mad skills with wordsmithing she is the whole B I G picture. So yeah, you needed her in your life, like, yesterday.”
Elizabeth McKenzie | The Copy Word
“Helped me find clarity in my message.”
“Working with Jess is incredible. Every part of the process – from start to finish – is laden with joy, excitement and… clarity.
The best bit? She doesn’t change the tone, feel or intention behind my words… she simply enhances them, helping to make my message smoother than Justin Timberlake’s dancing. I adore everything she’s about, everything she writes, and every moment of working with her. I highly recommend you get in touch with this lady. She will make your day, a thousand times over. She will polish your message, until it shines. She will help you find clarity, and that’s a gift we all deserve.”
Cassie Mendoza Jones | CassieMendozaJones.com
“I cannot recommend you highly enough.”
“Working with Jess has been one of the best investments I’ve made for my business. Thank you so much Jess, beaming so much gratitude to you and your amazing gifts. You’ve been an absolute pleasure to work with and I cannot recommend you highly enough.”
Corona Brady | CoronaBrady.com
"Working with Jess is a dream... And so damn easy."
"Not only does she totally get your voice, but she is a ball to brainstorm and collaborate with always bringing her epic ideas to the table. I have been working with Jess for years now and I couldn't ask for a better copywriter on my team. I adore her and she is now basically part of the furniture at MA."
Melissa Ambrosini | MelissaAmbrosini.com
Your fellow entrepreneurs had questions before they joined.
... Here are the A’s to their most asked Q’s.
Can I drop a final truth-bomb?
By this stage, you know the biggest difference between a highly profitable launch and one that triggers a torrent of snotty tears... your sales page.
You know that it’s the critical bottleneck that all your prospects must go through before they become customers.
You get it.
But do you know that 75% of entrepreneurs will read this, get jazzed up with thoughts of how much they could transform their business with a killer sales page, decide to “mull over it”...
Then click away, forget all about it, and never actually get around to improving their copy and their bottom line.
Here are 3 ways that they’ll continue to struggle:
- They’ll continue to do great work… that no one buys. No matter how great their product or program is, with a critical gap in their sales process, they’ll always be leaving money on the table and failing to tap into the parts of their audience that are hungry for help and ready to buy.True cost: Your cash flow, and the amount of impact you can make in the world.
- They’ll continue to devalue their time with a scattergun approach to launching. They’ll put their hope in the next flashy marketing trend that buzzes through their facebook feed — maybe quizzes, or evergreen webinars, or whatever magic bullet comes next — not realising that the most advanced strategies in the world won’t have an impact if their critical bottleneck isn’t performing.True cost: Upwards of six figures per year. And months — if not years — of trial and error, without any pay-off to show for it.
- They won’t be able to scale their business and put their profit on autopilot. Achieving the Holy Grail of online business — aka an automated funnel that converts at scale — relies on having a high impact sales page. Without one, they’ll continue flushing their facebook ad budget down the toilet while trying to plug the gaps with more and more hustle.True cost: Not to be melodramatic, but your freedom! And all those hopes and dreams that are splashed across your vision board and that made you start your own business in the first place.
But with 30 days to try out the Six Figure Sales Page Framework, wouldn’t you rather see what it’s like to experience a torrent of sales, instead of a torrent of snot and tears?!
You’ve done amazing work to build your business to where it is now.
But isn’t it time you started seeing more pay-off for all the energy and effort you put in?
Isn’t it time your cash-flow was solid enough that you could start spending time on your business, not just in it?
This is your invitation to invest in training that will spill over into so many areas of your business, and that will pay off exponentially for years to come.
Because when you know how to write sales pages that are engineered for conversions?
That sound like you?
And that speak to straight the heart of your ideal customers?
Your words won’t just squeeze out a few extra sales…
… They’ll unlock the door to highly profitable launches, funnels that go BOOM, and your first true taste of freedom in your business.